"My goal is to make your company or idea visually appealing to your audience."
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As a child I have always found myself drawing. My love for drawing led me through a journey in the design world. From building design, to graphic design and then web design. I have been building brands and ideas through design since 2006. I have a passion for inspiring people to do what they love for a living. What is the Darold J. Pinnock experience? Quality work, professionalism, promptness and very accommodating.
Visual Brand Identity
Awoken Logotype Lettering
Before the day really got started I really felt great, it felt like something great was going to happen and it did. I just had one of the best days. It started with me getting a decent amount of rest after a week of 15+ hours per day. Then, I […]
Beast Logotype Lettering Process
Beast Logotype Lettering Being a beast is my definition of working extremely hard at being a pro at a certain skill or profession. Desire to best you can be, working crazy hard and wanting to get better. Once you are good enough the hard work pay off. So let all […]
Learn Logo Design
Learn Logo Design Intro Creating a logotype is the ability to use hand lettering to develop a logo that effectively communicate the brand’s message and goal to their audience. If I’m not solving a problem as a logo designer I have failed, that is the number one function of a logo […]
“Grateful” Logotype Lettering Process
All my logotype lettering starts with me hand drawing it first. Which entails me sketching it out with a Pentel Twist-Erase pencil. You may ask why that specific one, well it’s pretty simple. I like how it feels when I draw with it and that helps with the flow of each stroke. […]
“Take Flight” Lettering Logotype
Take flight means desiring to reach great heights in every area of your life. Each day getting higher and higher and closer and closer to you goals.
“Grateful” Lettering Piece
Each day my focus is to make sure I’m grateful every day. Sometimes we may get so caught up in certain goals not being met or plans not going as plan but in the grand scheme of things I have sooooooo much to be grateful for. I hope this lettering piece […]
INTERVIEW WITH LETTERING ARTIST Mark Caneso
I had a chance to have an interview with lettering artist Mark Caneso. It was truly a pleasure. Mark is an absolute beast at his craft, he carries himself with great professionalism. I’m hoping to do some collab with Mark soon. Keep inspiring greatness Mark. Can you tell us a […]