Design Keys

"My goal is to make your company or idea visually appealing to your audience."

Connect With Clients

Professional Process

Solve Your Problem

Create Value

About Darold

As a child I have always found myself drawing. My love for drawing led me through a journey in the design world. From building design, to graphic design and then web design. I have been building brands and ideas through design since 2006. I have a passion for inspiring people to do what they love for a living. What is the Darold J. Pinnock experience? Quality work, professionalism, promptness and very accommodating.


Brand/Idea Development

Visual Brand Identity

Logo Design

Lettering Art


Get In Touch Today

If you have any questions, do not hesitate to contact me


Awoken Logotype Lettering

Before the day really got started I really felt great, it felt like something great was going to happen and it did. I just had one of the best days. It started with me getting a decent amount of rest after a week of 15+ hours per day. Then, I […]

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grateful 3d logotype

“Grateful” Logotype Lettering Process

All my logotype lettering starts with me hand drawing it first. Which entails me sketching it out with a Pentel Twist-Erase pencil. You may ask why that specific one, well it’s pretty simple. I like how it feels when I draw with it and that helps with the flow of each stroke. […]

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“Take Flight” Lettering Logotype

Take flight means desiring to reach great heights in every area of your life. Each day getting higher and higher and closer and closer to you goals.

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“Grateful” Lettering Piece

Each day my focus is to make sure I’m grateful every day. Sometimes we may get so caught up in certain goals not being met or plans not going as plan but in the grand scheme of things I have sooooooo much to be grateful for. I hope this lettering piece […]

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I had a chance to have an interview with lettering artist Mark Caneso. It was truly a pleasure. Mark is an absolute beast at his craft, he carries himself with great professionalism. I’m hoping to do some collab with Mark soon. Keep inspiring greatness Mark. Can you tell us a […]

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Screenshot 2014-09-06 13.44.31

Attract, Don’t Chase Clients!

The benefits of attracting clients  First and foremost their coming to you because they believe you know what you’re doing, they believe that you are good at what you are doing. If you are going to people asking them for work or projects, in all essence you owe them a […]

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Interview With Lettering Artist Dan Lee

I got a chance to interview one of my most favorite lettering artist, Dan Lee. Not only does he create some extremely awesome lettering pieces, they are also very motivational. He is a very humble guy and super kind-hearted. It was an honor for him to take the time to […]

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Building Your Platform As a Logo Artist

It’s very important that you build your platform. Your social media account isn’t your platform. Now I have nothing against social media at all. It’s an epic tool and it can literally help you grow your audience and bring you revenue. I’m for social media, all the people that’s finding […]

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